Chris Crawford

Sales Manager

Recent Posts

See you at the SMTE 2016

Sep 14, 2016 11:39:37 AM / by Chris Crawford posted in Events, News, Blog

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.

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2015 in the Rear View Mirror

Dec 30, 2015 11:56:11 AM / by Chris Crawford posted in Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Customer Service, Account Management

I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.

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In Sales-Time is Money

Sep 29, 2015 3:11:08 PM / by Chris Crawford posted in News, Efficio, Blog

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.

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Hello, My Name is {Insert Name Here}, and I am a Hoarder

Nov 11, 2014 11:06:15 AM / by Chris Crawford posted in Media Sales, sales productivity, strategic account management, Blog

Get rid of whatever will not be useful. Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remiander will be discarded and replaced with new equipment, Mira Loma, California, 1974. National Archives. Get rid of the junk.
Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remainder will be discarded and replaced with new equipment. Mira Loma, California, 1974. National Archives.
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Forget About the World Cup. What's the Status of YOUR Gooooals?!

Jul 2, 2014 1:50:16 PM / by Chris Crawford posted in sales productivity, using technology, sales performance, Media Sales Analytics, marketing, CRM, strategic account management, Blog

media sales reach your goal Don't let anything stop you from reaching your goal.
Great Britain's soccer team defeated Denmark for gold at the 1912 Stockholm Olympics. Image christiansciencemonitor.com.
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Do You Do What it Takes — Even When No One is Looking?

Apr 11, 2014 11:01:17 AM / by Chris Crawford posted in managing up, Behind the Scenes in Media Sales, CRM, customer service, client relationships

high expectations Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
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Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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Can YOU Be Trusted?

Feb 13, 2014 11:06:59 AM / by Chris Crawford posted in Media Sales, managing up, sales performance, accountability, CRM, Customer Service, customer service, Blog, sales talent development

image of delivery wagons Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
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2013 in the Rear View Mirror

Dec 26, 2013 7:44:02 AM / by Chris Crawford posted in Media Sales, CRM, strategic account management, media sales analytics, Blog

media sales business analysis Even if you haven't done everything the "right" way, analyze every aspect of your business for this past year to make 2014 the best ever.
"Santa Claus" with Christmas toys on a sled drawn by white turkeys, Three Oaks, Michigan, c.1909. Library of Congress.
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The Hidden Costs of Turnover on Your Media Sales Team

Dec 4, 2013 10:23:23 AM / by Chris Crawford posted in Media Sales Management, CRM, strategic account management, Blog, media sales process

Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch. Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society. Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
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