David Einstein

Sales

Recent Posts

Letting Go — Watching Your "Baby" Grow

Feb 5, 2014 9:35:43 AM / by David Einstein posted in Behind the Scenes in Media Sales, Blog

Sometimes the road takes you in a direction you didn't expect. Sometimes the road takes you in a direction you didn't expect.
H. Ambrose Kiehl and his daughter, Laura Kiehl, on a bicycle, Washington, 1896. University of Washington LIbraries.
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5 Words That Customers Hate, and You Should Too

Sep 25, 2013 12:35:36 PM / by David Einstein posted in media sales, customer satisfaction, Customer Service, customer service, Blog

5 Words Customers Hate Are your customers aghast at not getting excellent service from someone who is part of your company?
Mills Thompson, c.1900. Frances B. Johnston, photographer. Library of Congress.
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Should Media Salespeople Have Inventory Visibility?

May 24, 2013 12:57:35 PM / by David Einstein posted in using technology, Yield Management, yield management, Blog, sales management, sales talent development

media sales inventory Do you get updated inventory information daily from your traffic system?
Traffic cop, Newport, c.1912. Bain News Service, publisher. Library of Congress.
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Inventory Management for Radio: Rate Integrity or Fire Sale?

May 10, 2013 11:24:04 AM / by David Einstein posted in media sales, using technology, Yield Management, yield management, Blog

media sales inventory management How do you avoid inventory spoilage?
Young boy tending fruit and vegetable stand at Center Market, 1915. The U.S. National Archives.
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6 Great Business Philosophies for Media Sellers and Managers

Apr 12, 2013 8:05:59 AM / by David Einstein posted in Media Sales, media sales, customer service, Blog

Get to your appointments on time even if you need two clocks! Get to your appointments on time even if you need two clocks!
Fred McDonagh in his signal cabin, Enfield, County Meath, 1965. National Library of Ireland.
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Can Media Sellers Make More Money by “Selling It All?”

Apr 5, 2013 8:07:10 AM / by David Einstein posted in Media Sales, media sales, customer service, Blog

Are you selling everything under the sun? Are you selling everything under the sun?
Interior of Kaplan's Store, Hector, Minnesota, 1925. Jewish Historical Society of the Upper Midwest..
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8 Super Email Marketing Ideas for Media Sales

Mar 29, 2013 8:30:32 AM / by David Einstein posted in Media Sales, media sales, using technology, email marketing, customer service, Blog

Use emarketing to offer movie tickets to your customers! Use eMarketing to offer movie tickets to your customers.
Crowd coming out of the Regal movie theater, Chicago, Illinois, 1941. Russell Lee, photographer. Library of Congress.
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10 Tips for Maximizing Email Marketing Campaigns

Mar 22, 2013 7:55:12 AM / by David Einstein posted in Media Sales, media sales, using technology, email marketing, Blog

Use every means available to communicate! Use every means available to communicate!
Dolly, a two-year-old elephant, rehearsing her "song" before the microphone in Madison Square Garden, New York City, 1925. Underwood and Underwood, photographer. Library of Congress.
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Email Marketing for Media Sales: Three, Two, One…E-Blast Off!

Feb 25, 2013 10:17:03 AM / by David Einstein posted in Media Sales, media sales, using technology, account management software, email marketing, CRM, Blog

Are you still sending messages one at a time? Are you still sending emails one at a time?
Postman at letter box, New York City, c. 1896. Library of Congress
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7 Easy Ways to Keep Your Sales Manager Off Your Back

Feb 20, 2013 7:45:27 PM / by David Einstein posted in managing up, media sales, Managing Up, Blog, account management

Make your manager proud! Make your manager proud!
Georgetown basketball, Harris & Ewing, photographer, c.1905. Library of Congress.
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