Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, account management software, CRM, strategic account management, yield management, media sales analytics, Blog, account management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Know How Your Media Sales Movie Will End

Oct 8, 2013 10:09:18 AM / by Kitty Malone posted in media sales, account management software, CRM, strategic account management, customer service, media sales analytics, Blog, account management

It sure is easier to have access to all the history of your accounts and billing with a web-based CRM! It sure is easier to have access to all the history of your accounts and billing with web-based media sales CRM and analytics software!
ENIAC (Electronic Numerical Integrator and Computer), University of Pennsylvania, 1946. Jerry Cooke / Corbis.
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The Dog Days of August is Budget Season in Media Sales

Aug 21, 2013 4:47:04 PM / by Chris Crawford posted in budget, media sales, Behind the Scenes in Media Sales, account management software, CRM, media sales analytics, Blog, account management, media sales process

Dog days of August is budget season for media sales Don't let the dog days of summer or a budget request get you down. Your media sales CRM will help you come up with reliable numbers.
Boy, dog and woman enjoying each other's company, Tallahassee, Florida. State Library and Archives of Florida.
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Old School vs. New School – Game On!

Aug 20, 2013 9:32:45 AM / by Kitty Malone posted in Media Sales, media sales, using technology, account management software, CRM, Blog, media sales process

Old School vs. New School in media sales It can be challenging to learn new technical skills, but it will bring value to your business career.
Women workers install fixtures and assemblies to a tail fuselage section of a B-17F bomber at the Douglas Aircraft Company, Long Beach, California, 1942. Library of Congress.
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Danger, Will Robinson! Warning Signs for Media Sales Managers

Aug 13, 2013 8:12:14 AM / by Kitty Malone posted in using technology, Media Sales Management, account management software, CRM, media sales analytics, Blog, sales management, sales talent development

what are the warning signs to which media sales managers should pay attention Be ready to respond when the alarms go off!
Group of firemen, c.1866. Library of Congress.
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Email Marketing for Media Sales: Three, Two, One…E-Blast Off!

Feb 25, 2013 10:17:03 AM / by David Einstein posted in Media Sales, media sales, using technology, account management software, email marketing, CRM, Blog

Are you still sending messages one at a time? Are you still sending emails one at a time?
Postman at letter box, New York City, c. 1896. Library of Congress
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