Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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The Eleventh Day of Christmas in Media Sales: Collections

Dec 23, 2013 8:24:32 AM / by Kitty Malone posted in Media Sales, collections, CRM, aging, Blog

Getting on top of your collections means money in your bank account. Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress. Getting on top of your collections means money in your bank account.
Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress.
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