Every Day in Media Sales is Like a Rock Concert

May 6, 2014 3:07:45 PM / by Kitty Malone posted in budgeting, using technology, Yield Management, bump rate, yield management, customer service, media sales analytics, Blog

media sales yield management Do you make sure your biggest fans get the best tickets?
Beatles fans with tickets at the Boston Garden,” DPLA Omeka, accessed May 6, 2014, http://dp.la/exhibitions/items/show/810684.
Read More

The Twelfth Day of Christmas in Media Sales: Budgets

Dec 24, 2013 9:19:40 AM / by Kitty Malone posted in Media Sales, budgeting, using technology, CRM, strategic account management, Blog

media sales budgeting and planning Plant the seeds of success by using your media sales CRM to analyze sales and plan for the future.
Mrs. Mestland planting peas in her plot in a victory garden on Fairlawn Avenue, Southeast, Washington, DC, 1943. Joseph A. Horne, photographer. Library of Congress.
Read More

The Fourth Day of Christmas in Media Sales: Budgets

Dec 12, 2013 8:26:35 AM / by Kitty Malone posted in budgeting, CRM, Blog

media sales budgets Keep your eye on all the budgets for which you are responsible.
Couple working out a budget, c.1940. Harris & Ewing, photographer.
Repository: Library of Congress.
Read More

Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

Oct 1, 2013 10:26:29 AM / by Kitty Malone posted in media sales, budgeting, Media Sales Management, CRM, media sales analytics, Blog, account management

who loves budget season in media sales? Look familiar?
Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives.
Read More

Doing More With Less in Media Sales

Sep 18, 2013 8:12:23 AM / by Chris Crawford posted in ROI, budgeting, Media Sales Management, needs analysis, CRM, strategic account management, media sales analytics, Blog, account management

A leader in media sales must provide direction to keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient.
University of Pennsylvania varsity crew, 1915. Library of Congress.
Read More