Habit

Mar 23, 2016 1:28:41 PM / by Kitty Malone posted in Media Sales, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Google Fiber is at my office right now installing mega speed internet. YAY!

Read More

2015 in the Rear View Mirror

Dec 30, 2015 11:56:11 AM / by Chris Crawford posted in Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Customer Service, Account Management

I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.

Read More

Goodbye and Hello

Dec 10, 2015 7:03:10 AM / by Kitty Malone posted in Behind the Scenes in Media Sales, CRM, Account Management, Blog

My laptop has seen better days. MUCH better days. When I was traveling with Efficio’s IT President for a presentation recently, he was horrified when I dragged out my everyday work, leisure and travel companion, which has served me so well. “You may NOT take that out of your bag in front of them!” he commanded. I sheepishly agreed, but it was a necessity.  It has MY wallpaper on it, MY favorites, MY work shortcuts, MY silly game, MY training and management documents and correspondence history– you get the idea. It also has a bunch of stuff that somehow crept on there during my last five plus years as I have traveled, virtually and literally, around the country helping those in media sales use software to make more money.

Read More

This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

Read More

Why Choose a Media Sales CRM

Oct 28, 2015 7:15:33 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Which One of These CRMs is Not Like The Others? (Hint, It Is the One That Adds in the Fun…)

Read More

There is no Y in CRM

Oct 27, 2015 9:16:36 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog

20140406170423

Read More

The walls are coming down!

Sep 30, 2015 7:00:22 AM / by Taylor Snow posted in Media Sales, News, Technology, CRM, Efficio, Industry News, Blog

The walls are coming down.  Software providers are finally working together to make your job easier.    

Read More

Mobile Changes

Aug 10, 2015 8:28:53 AM / by Kitty Malone posted in Technology, CRM, Blog

When I was a kid, cartoon detective Dick Tracy had a watch that did more than told them time. It was a two way transmitter of ever-increasing levels of information! Years later, I checked out the bag phone for remotes so we were not dependent on a land-line; and when I got the phone installed in my car, the relative immediacy of talking to clients while not tethered at the station was so technologically advanced!

Read More

Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in customer relations management, media sales, sales productivity, Media Sales Analytics, CRM, customer service, media sales analytics, Blog, sales management, sales talent development

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
Read More

What is My Time Worth?

Dec 18, 2014 10:23:49 AM / by Kitty Malone posted in media sales, Yield Management, CRM, strategic account management, client relationships, media sales process

prioritizing time and clients in media sales How do you prioritize your time and decide who's first in line?
Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress.
Read More