Virtual Fatigue - Yes, it is a Thing!

May 15, 2020 11:33:44 AM / by Kitty Malone posted in News, Product Changes, Technology, Customer Service, Blog

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But I Don't WANNA Go Back!

May 6, 2020 2:55:50 PM / by Kitty Malone posted in News, Product Changes, Technology, Customer Service, Blog

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The new Efficio starts here.

Apr 22, 2020 8:24:35 AM / by Taylor Snow posted in News, Product Changes, Technology, Customer Service, Blog

Screen Shot 2020-04-22 at 12.19.53 PM

A new focus on the future and providing more powerful solutions for media teams.

There is no question that the tools you needed two decades ago to run your organization are no longer the tools you need today. How your organization worked in the past isn't how your teams work today. Today’s media teams are evolving faster than ever and working far differently than they have been.

That’s why the ShareBuilder and Efficio teams have been hard at work to reimagine our product offerings in order to focus on a new future. With Efficio, we need to make it easier to use, and more flexible for where modern media companies are headed. As our platform evolves, moving forward we will be focusing on how your organization is adapting to the ever-changing marketplace.


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Working From Home

Mar 18, 2020 9:11:21 AM / by Kitty Malone posted in What's New, ShareBuilders, News, Behind the Scenes in Media Sales, Efficio, Customer Service, Uncategorized, Blog

As more businesses encourage workers to work from home, your coworkers may change from colleagues and team members to dogs and bored children. Don’t worry, it can be done, and this is a time that can either make you - highlighting your focus, commitment and productivity;  or break you – highlighting your need for instruction and inability to stay on task. At Efficio, we are spread around the country in order to have the best talent in accessible places to better serve you. So, we know a thing or two about working remotely.  

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We Are Evolving

Dec 28, 2016 11:22:16 AM / by Kitty Malone posted in Features and Updates, Customer Success, Customer Service, Industry News, Blog

After January 1, the Efficio Customer Service Team is no more.

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What Just Happened Here?

May 17, 2016 2:15:29 PM / by Kitty Malone posted in Media Sales, Customer Service, Blog

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision maker, and you have determined that they have the money, interest, you have their target audience – this is going to end up great!

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2015 in the Rear View Mirror

Dec 30, 2015 11:56:11 AM / by Chris Crawford posted in Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Customer Service, Account Management

I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.

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This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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Do Your Media Sales Clients “Get” You?

Aug 26, 2014 5:03:17 PM / by Taylor Snow posted in customer satisfaction, marketing, Customer Service, yield management, Blog, media sales process

do you media sales client get you People "get" Southwest. Do your customers easily understand your product?
A Southwest Airlines flight attendant, 1972 (>
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Flying By and Flying High in Media Sales

Aug 15, 2014 8:43:43 AM / by Kitty Malone posted in customer relations management, media sales, customer satisfaction, Customer Service, Blog, media sales process

Do you make your key media sales clients wait in line? Do you make your key media sales clients wait in line like everybody else?
Passenger lobby at San Francisco International Airport, 1954. SFO Museum 2011.032.0406.
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