Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in customer relations management, media sales, sales productivity, Media Sales Analytics, CRM, customer service, media sales analytics, Blog, sales management, sales talent development

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
Read More

Steps to Keep Your Media Sales Fit

Sep 4, 2014 12:59:06 PM / by Kitty Malone posted in customer relations management, media sales, using technology, CRM, yield management, media sales analytics, Blog

meeting your media sales goals Keep putting one foot in front of the other to reach your goals!
Foot race, Dawson City, Yukon Territory, c1900. Notman Photographic Archives, McCord Museum.
Read More

Flying By and Flying High in Media Sales

Aug 15, 2014 8:43:43 AM / by Kitty Malone posted in customer relations management, media sales, customer satisfaction, Customer Service, Blog, media sales process

Do you make your key media sales clients wait in line? Do you make your key media sales clients wait in line like everybody else?
Passenger lobby at San Francisco International Airport, 1954. SFO Museum 2011.032.0406. http://www.flysfo.com/about-sfo/history-sfo.
Read More

Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
Read More

Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in customer relations management, media sales, marketing, CRM, strategic account management, Customer Service, Blog, media sales process

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
Read More

The Tenth Day of Christmas in Media Sales: Contacts

Dec 20, 2013 9:54:12 AM / by Kitty Malone posted in customer relations management, CRM, customer service, Blog, account management, media sales process

meda sales contacts Get a web-based media sales CRM and you can kiss those stacks of ratty old file folders stuffed with account and contact information goodbye!
Folding filing folders, Boston Index Card Company, Boston, Massachusetts, 1917. Lewis W. Hine, photographer. Library of Congress.
Read More

What's in Your Tool Box?

Apr 17, 2013 8:43:15 AM / by Chris Crawford posted in customer relations management, media sales, using technology, CRM, Blog

If you've got a job to do, choose the right tool and use it! If you've got a job to do, choose the right tool and use it!
Dick Pugh, carpenter, c.1885. John Thomas, photographer. National Library of Wales.
Read More