Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

Feb 20, 2015 11:16:36 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, Technology, customer service, Blog

media sales working from home on snow day Are you feeling like this?
Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia.
Read More

Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in customer relations management, media sales, sales productivity, Media Sales Analytics, CRM, customer service, media sales analytics, Blog, sales management, sales talent development

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
Read More

Kitty Malone is Not Giving Up On This!

Sep 17, 2014 2:29:02 PM / by Kitty Malone posted in media sales, reach and frequency, CRM, Community Outreach, customer service, media sales analytics, Blog

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
Read More

Every Day in Media Sales is Like a Rock Concert

May 6, 2014 3:07:45 PM / by Kitty Malone posted in budgeting, using technology, Yield Management, bump rate, yield management, customer service, media sales analytics, Blog

media sales yield management Do you make sure your biggest fans get the best tickets?
Beatles fans with tickets at the Boston Garden,” DPLA Omeka, accessed May 6, 2014, http://dp.la/exhibitions/items/show/810684.
Read More

A Fresh Pair of Eyes Can Help Even in Media Sales

Apr 29, 2014 12:19:45 PM / by Kitty Malone posted in marketing, Customer Service, customer service, Blog, media sales process

media sales customer support You might have too much baggage!
American women's jazz band, the Ingenues, Central Station, Sydney, late 1920's. Sam Hood, photographer. State Library of New South Wales, Australia.
Read More

A Health Check

Apr 28, 2014 2:34:37 PM / by Matthew Longhouse posted in sales productivity, using technology, Technology, CRM, customer service, Blog

media sales CRM will promote healthy busienss Are you working hard to improve the health of your business?
Students exercising with dumbbells, Western High School, Washington, D.C., c.1899. Frances Benjamin Johnston, photographer. Library of Congress.
Read More

Do You Do What it Takes — Even When No One is Looking?

Apr 11, 2014 11:01:17 AM / by Chris Crawford posted in managing up, Behind the Scenes in Media Sales, CRM, customer service, client relationships

high expectations Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
Read More

What Kind of Media Sales Animal Are YOU?

Mar 25, 2014 9:06:59 AM / by Kitty Malone posted in Media Sales, sales productivity, customer service, Blog, media sales process

media sales animal Are you a media sales cat?
"Cat posed with Mexican serape” is part of the Lawrence T. Jones III Texas Photographs collection, held by SMU’s DeGolyer Library.
Read More

Can YOU Be Trusted?

Feb 13, 2014 11:06:59 AM / by Chris Crawford posted in Media Sales, managing up, sales performance, accountability, CRM, Customer Service, customer service, Blog, sales talent development

image of delivery wagons Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
Read More

What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, marketing, CRM, customer service, Blog, media sales process

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
Read More