The Price is Right – If You Can Get It

Oct 29, 2014 12:55:27 PM / by Kitty Malone posted in inventory, using technology, reach and frequency, Yield Management, bump rate, Blog, media sales process

supply and demand How much did scalpers sell those tickets for?
Jim Cox, holding his All-Star ticket, July 1952. Library of Virginia.
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Which Came First − The Music or the Sale?

Oct 21, 2014 9:43:25 PM / by Kitty Malone posted in inventory, Media Sales, AMR, AUR, yield management, Blog, media sales process

media sales departments and programming staff have to work together for success Sales and programming - two great things that go great together.
Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html.
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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in inventory, AUR, using technology, Yield Management, CRM, bump rate, yield management, media sales analytics, Blog, sales management

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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