Do Your Media Sales Clients “Get” You?

Aug 26, 2014 5:03:17 PM / by Taylor Snow posted in customer satisfaction, marketing, Customer Service, yield management, Blog, media sales process

do you media sales client get you People "get" Southwest. Do your customers easily understand your product?
A Southwest Airlines flight attendant, 1972 (i.imgur.com)/em>
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Forget About the World Cup. What's the Status of YOUR Gooooals?!

Jul 2, 2014 1:50:16 PM / by Chris Crawford posted in sales productivity, using technology, sales performance, Media Sales Analytics, marketing, CRM, strategic account management, Blog

media sales reach your goal Don't let anything stop you from reaching your goal.
Great Britain's soccer team defeated Denmark for gold at the 1912 Stockholm Olympics. Image christiansciencemonitor.com.
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A Fresh Pair of Eyes Can Help Even in Media Sales

Apr 29, 2014 12:19:45 PM / by Kitty Malone posted in marketing, Customer Service, customer service, Blog, media sales process

media sales customer support You might have too much baggage!
American women's jazz band, the Ingenues, Central Station, Sydney, late 1920's. Sam Hood, photographer. State Library of New South Wales, Australia.
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How to Keep Your Media Sales From Blowing

Apr 1, 2014 8:49:17 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, marketing, CRM, yield management, media sales analytics, Blog

unpredictable media sales If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.
Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA).
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Losing in Media Sales Stinks

Feb 18, 2014 9:04:00 AM / by Kitty Malone posted in ROI, Media Sales, sales productivity, marketing, CRM, Blog, account management

Don't just throw in the towel!  Give it your best shot! Don't just throw in the towel!
Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress.
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What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, marketing, CRM, customer service, Blog, media sales process

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
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Media Sales Words That Should Be Retired. Now.

Jan 28, 2014 8:00:09 AM / by Kitty Malone posted in media sales, customer satisfaction, Behind the Scenes in Media Sales, marketing, CRM, Blog

radio remote truck Radio remotes are history.
NBC remote broadcast truck, San Francisco, early 1930's. Bay Area Radio Museum, www.bayarearadio.org.
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The Magic in Making the Sale

Jan 14, 2014 8:26:11 AM / by Taylor Snow posted in marketing, needs analysis, Customer Service, Blog, media sales process

Use your magic to make the sale. Work your magic to make the sale!
Walt Disney with Mickey Mouse drawing, 1931. Harris & Ewing, photographer. Library of Congress.
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Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in customer relations management, media sales, marketing, CRM, strategic account management, Customer Service, Blog, media sales process

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
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The Ninth Day of Christmas in Media Sales: the Sales Funnel

Dec 19, 2013 9:10:27 AM / by Kitty Malone posted in managing up, media sales, marketing, CRM, strategic account management, Account Management, Blog

media sales sales funnel Map the direction you will take with your target accounts to move them through the sales funnel.
Fighter pilot and commanding officer checking a map in France during World War I. National Library of Scotland.
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