Five Things We DIDN'T Learn in 2014

Dec 31, 2014 9:36:36 AM / by Kitty Malone posted in customer relations management, media sales, sales productivity, Media Sales Analytics, CRM, customer service, media sales analytics, Blog, sales management, sales talent development

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
Read More

What is My Time Worth?

Dec 18, 2014 10:23:49 AM / by Kitty Malone posted in media sales, Yield Management, CRM, strategic account management, client relationships, media sales process

prioritizing time and clients in media sales How do you prioritize your time and decide who's first in line?
Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress.
Read More

Kitty Malone is Not Giving Up On This!

Sep 17, 2014 2:29:02 PM / by Kitty Malone posted in media sales, reach and frequency, CRM, Community Outreach, customer service, media sales analytics, Blog

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
Read More

Steps to Keep Your Media Sales Fit

Sep 4, 2014 12:59:06 PM / by Kitty Malone posted in customer relations management, media sales, using technology, CRM, yield management, media sales analytics, Blog

meeting your media sales goals Keep putting one foot in front of the other to reach your goals!
Foot race, Dawson City, Yukon Territory, c1900. Notman Photographic Archives, McCord Museum.
Read More

Flying By and Flying High in Media Sales

Aug 15, 2014 8:43:43 AM / by Kitty Malone posted in customer relations management, media sales, customer satisfaction, Customer Service, Blog, media sales process

Do you make your key media sales clients wait in line? Do you make your key media sales clients wait in line like everybody else?
Passenger lobby at San Francisco International Airport, 1954. SFO Museum 2011.032.0406. http://www.flysfo.com/about-sfo/history-sfo.
Read More

Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in customer relations management, managing up, media sales, sales productivity, using technology, avail, sales performance, accountability, account management software, eMarketing, CRM, strategic account management, media sales analytics, aging, Blog, account management, media sales process

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
Read More

Are You a Cyclist or a Spinner?

Feb 25, 2014 8:57:30 AM / by Kitty Malone posted in Media Sales, media sales, sales productivity, Blog

keep working hard after a sale Don't just float along; keep pedaling!
Amphibious bike "Cyclomer," Paris, 1932. National Archives of the Netherlands.
Read More

Media Sales Words That Should Be Retired. Now.

Jan 28, 2014 8:00:09 AM / by Kitty Malone posted in media sales, customer satisfaction, Behind the Scenes in Media Sales, marketing, CRM, Blog

radio remote truck Radio remotes are history.
NBC remote broadcast truck, San Francisco, early 1930's. Bay Area Radio Museum, www.bayarearadio.org.
Read More

Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, media sales, broadcast media, CRM, customer service, Blog, media sales process

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
Read More

Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in customer relations management, media sales, marketing, CRM, strategic account management, Customer Service, Blog, media sales process

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
Read More