Efficio At Your Fingertips

Jan 11, 2019 11:56:46 AM / by Taylor Snow posted in Media Sales, Features and Updates, What's New, Media Sales Management, Technology, Efficio, Blog

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What Just Happened Here?

May 17, 2016 2:15:29 PM / by Kitty Malone posted in Media Sales, Customer Service, Blog

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision maker, and you have determined that they have the money, interest, you have their target audience – this is going to end up great!

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Habit

Mar 23, 2016 1:28:41 PM / by Kitty Malone posted in Media Sales, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Google Fiber is at my office right now installing mega speed internet. YAY!

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This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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Why Choose a Media Sales CRM

Oct 28, 2015 7:15:33 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Which One of These CRMs is Not Like The Others? (Hint, It Is the One That Adds in the Fun…)

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There is no Y in CRM

Oct 27, 2015 9:16:36 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog

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The walls are coming down!

Sep 30, 2015 7:00:22 AM / by Taylor Snow posted in Media Sales, News, Technology, CRM, Efficio, Industry News, Blog

The walls are coming down.  Software providers are finally working together to make your job easier.    

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Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

Feb 20, 2015 11:16:36 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, Technology, customer service, Blog

media sales working from home on snow day Are you feeling like this?
Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia.
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Hello, My Name is {Insert Name Here}, and I am a Hoarder

Nov 11, 2014 11:06:15 AM / by Chris Crawford posted in Media Sales, sales productivity, strategic account management, Blog

Get rid of whatever will not be useful. Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remiander will be discarded and replaced with new equipment, Mira Loma, California, 1974. National Archives. Get rid of the junk.
Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remainder will be discarded and replaced with new equipment. Mira Loma, California, 1974. National Archives.
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Which Came First − The Music or the Sale?

Oct 21, 2014 9:43:25 PM / by Kitty Malone posted in inventory, Media Sales, AMR, AUR, yield management, Blog, media sales process

media sales departments and programming staff have to work together for success Sales and programming - two great things that go great together.
Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html.
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