The Influence of Local News on Consumer Behavior: A Closer Look

Mar 27, 2024 3:15:00 PM / by Bill Witsik posted in Media Sales, ShareBuilders, Industry News, TV

One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime viewing habits have evolved. More streaming and less primetime viewing means the lead-in for local news isn’t as strong as they were five or ten years ago.

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Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

Mar 20, 2024 3:15:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV

 

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Optimizing Q2 Pricing Strategy: Key Factors to Consider

Mar 13, 2024 3:15:00 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, Radio, TV

Activity is starting to ramp up for Q2 business. While Q1 doesn’t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but frequency sells, so getting a refresher is always a great idea.

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Navigating the Future of Broadcast TV Sales with AI-Powered Insights

Mar 6, 2024 2:15:00 PM / by Chris Koller posted in Media Sales, ShareBuilders, TV, Spotlight Features

Share Points is an exclusive, comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. To keep that personal ShareBuilders human touch, our weekly videos with CEO Erin Koller walk you through the latest findings, helping you understand the changes and optimize your decision-making process.

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How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

Feb 28, 2024 3:15:00 PM / by Bob Swinehart posted in Media Sales, Industry Events, ShareBuilders, Industry News, TV

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets.

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Pricing Vs. Forecasting

Feb 14, 2024 3:15:00 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, Radio, TV

Why would you price differently than your forecast submission?

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Broadcast TV - Is 2024 The Year of the Comeback?

Jan 31, 2024 3:15:00 PM / by Bill Witsik posted in Media Sales, ShareBuilders, Industry News, TV

In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.

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The Harsh Reality of Prime

Dec 13, 2023 3:15:00 PM / by Mark Bretsch posted in Media Sales, ShareBuilders, TV

As I write this, stations we work with are running open in Prime. This trend isn't novel, having manifested itself since the onset of the pandemic. It's imperative to grasp the extent of this decline to adeptly navigate our pricing strategy in the times ahead. Although 2024 in specific markets holds promise with additional political demand, capable of plugging some gaps, a contingency plan is essential if this political demand fails to materialize, maximizing revenue amid a diminishing daypart.

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The Evolution of Out-of-Home Advertising: A Programmatic Revolution!

Dec 6, 2023 1:57:48 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Industry News, OOH

Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation is not just changing how ad space is bought and sold but is reshaping the entire industry landscape.

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Beyond Numbers: The Personalized Approach to Pricing with ShareBuilders

Nov 29, 2023 3:27:04 PM / by Anita O'Neill posted in Media Sales, ShareBuilders, TV

Did you know that when you work with ShareBuilders, you get a weekly call with an experienced consultant and have an analyst working behind the scenes on your behalf? It’s like adding two new members to your team! At ShareBuilders, we believe that the human element of working with us is critically important. Weekly conversations with your consultant guarantee that you are getting the best possible results from our products based on the unique needs of your station and your market.

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