Everything That’s Old is New Again

Jun 12, 2017 8:47:28 AM / by Kitty Malone posted in Yield Management, Behind the Scenes in Media Sales, Blog

For our anniversary this year, I bought my husband  the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the old days. There is yet another Spiderman movie about to be released – the same Spiderman some of us read about in comic books back in the old days.  The Gong show is coming back – that Chuck Barris production that was so kooky – you got it – back in the old days.

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This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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What is My Time Worth?

Dec 18, 2014 10:23:49 AM / by Kitty Malone posted in media sales, Yield Management, CRM, strategic account management, client relationships, media sales process

prioritizing time and clients in media sales How do you prioritize your time and decide who's first in line?
Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress.
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The Price is Right – If You Can Get It

Oct 29, 2014 12:55:27 PM / by Kitty Malone posted in inventory, using technology, reach and frequency, Yield Management, bump rate, Blog, media sales process

supply and demand How much did scalpers sell those tickets for?
Jim Cox, holding his All-Star ticket, July 1952. Library of Virginia.
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Every Day in Media Sales is Like a Rock Concert

May 6, 2014 3:07:45 PM / by Kitty Malone posted in budgeting, using technology, Yield Management, bump rate, yield management, customer service, media sales analytics, Blog

media sales yield management Do you make sure your biggest fans get the best tickets?
Beatles fans with tickets at the Boston Garden,” DPLA Omeka, accessed May 6, 2014, http://dp.la/exhibitions/items/show/810684.
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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in inventory, AUR, using technology, Yield Management, CRM, bump rate, yield management, media sales analytics, Blog, sales management

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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The Seventh Day of Christmas in Media Sales: Avails

Dec 17, 2013 8:37:55 AM / by Kitty Malone posted in media sales, Yield Management, Blog

media sales inventory Make sure your inventory is "fresh!"
Fruit and vegetable vendors, Indianapolis Market, Indianapolis, Indiana, 1908. Wit., E. N. Clopper Wit, photographer. Library of Congress.
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Should Media Salespeople Have Inventory Visibility?

May 24, 2013 12:57:35 PM / by David Einstein posted in using technology, Yield Management, yield management, Blog, sales management, sales talent development

media sales inventory Do you get updated inventory information daily from your traffic system?
Traffic cop, Newport, c.1912. Bain News Service, publisher. Library of Congress.
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Inventory Management for Radio: Rate Integrity or Fire Sale?

May 10, 2013 11:24:04 AM / by David Einstein posted in media sales, using technology, Yield Management, yield management, Blog

media sales inventory management How do you avoid inventory spoilage?
Young boy tending fruit and vegetable stand at Center Market, 1915. The U.S. National Archives.
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My Flight Will Cost What? Don't Leave Your Media Sales Customers Guessing About Pricing

Mar 27, 2013 8:40:26 AM / by Chris Crawford posted in media sales, Yield Management, yield management, customer service, Blog

How do you decide how to price your inventory? John M. Gonatos in his curio shop with assistant Niki Vasilikis: Tarpon Springs, Florida, 1942. State Library and Archives of Florida.</em How do you price your inventory?
John M. Gonatos in his curio shop with assistant Niki Vasilikis, Tarpon Springs, Florida, 1942. State Library and Archives of Florida.
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