Which Came First − The Music or the Sale?

Oct 21, 2014 9:43:25 PM / by Kitty Malone posted in inventory, Media Sales, AMR, AUR, yield management, Blog, media sales process

media sales departments and programming staff have to work together for success Sales and programming - two great things that go great together.
Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html.
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Steps to Keep Your Media Sales Fit

Sep 4, 2014 12:59:06 PM / by Kitty Malone posted in customer relations management, media sales, using technology, CRM, yield management, media sales analytics, Blog

meeting your media sales goals Keep putting one foot in front of the other to reach your goals!
Foot race, Dawson City, Yukon Territory, c1900. Notman Photographic Archives, McCord Museum.
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Do Your Media Sales Clients “Get” You?

Aug 26, 2014 5:03:17 PM / by Taylor Snow posted in customer satisfaction, marketing, Customer Service, yield management, Blog, media sales process

do you media sales client get you People "get" Southwest. Do your customers easily understand your product?
A Southwest Airlines flight attendant, 1972 (i.imgur.com)/em>
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Every Day in Media Sales is Like a Rock Concert

May 6, 2014 3:07:45 PM / by Kitty Malone posted in budgeting, using technology, Yield Management, bump rate, yield management, customer service, media sales analytics, Blog

media sales yield management Do you make sure your biggest fans get the best tickets?
Beatles fans with tickets at the Boston Garden,” DPLA Omeka, accessed May 6, 2014, http://dp.la/exhibitions/items/show/810684.
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How to Keep Your Media Sales From Blowing

Apr 1, 2014 8:49:17 AM / by Kitty Malone posted in Media Sales, sales productivity, using technology, marketing, CRM, yield management, media sales analytics, Blog

unpredictable media sales If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.
Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA).
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, account management software, CRM, strategic account management, yield management, media sales analytics, Blog, account management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in inventory, AUR, using technology, Yield Management, CRM, bump rate, yield management, media sales analytics, Blog, sales management

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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One Day Can Make a Difference — How to Have a Great One-Day Sale

Oct 29, 2013 9:04:57 AM / by Kitty Malone posted in media sales, sales productivity, Media Sales Management, CRM, yield management, Blog, media sales process

how to have a great one-day sale Make your one-day sale fun by planning a theme!
Ground crew at Royal Naval Air Station Greenock, c.1945. The National Archives UK.
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Don't Be a Media Sales Airline

Jul 16, 2013 7:43:42 AM / by Kitty Malone posted in Media Sales, media sales, yield management, customer service, Blog, sales management

don't be a media sales airline Are you giving your customers a fair price for add-ons?
Pacific Southwest Airlines flight attendants. San Diego Air and Space Museum Archive.
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Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

Jun 26, 2013 4:29:19 PM / by Chris Crawford posted in media sales, using technology, CRM, yield management, media sales analytics, Blog

Chris Crawford media sales interview. Has sales evolved over time?
E. L. Ingram, salesman for Raleigh Goods, Chatham, Virginia, 1918. Ingram traveled by wagon and mule to sell goods across Pittsylvania County.
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